Reagan is a digital marketing executive with broad expertise in developing omnichannel strategies to grow customer awareness, engagement, and acquisition, and increase revenue.
With her roots in New York City, Reagan has demonstrated her extensive capabilities across the globe, from as far afield as Switzerland and the Asia Pacific, to closer climbs in the mountain and coastal Western Unit ed States. Her vast and varied experience includes work in Digital Media Marketing, Social Media, Data Analytics, and Brand Strategy at blue-chip firms such as Logitech, Amazon, and L’Oreal.
Most recently, Reagan was Digital Marketing Lead at Facebook, where she curated a holistic digital strategy positioned against product and business goals. She built integrated marketing plans across the many areas of Facebook.
Previously Vice President at MRM/McCann, a global direct and digital marketing agency, where she led paid media teams while driving a $65M in global media budget. She advised clients on media investments and ROAS to better align with revenue goals while also building automated marketing systems, improving performance optimizations to inform digital strategy.
Today, Reagan is back in New York as Director, Integrated Media at the Madison Square Garden Company.